SCARLETT GILLESPIE PORTFOLIO
UNIVERSITY WORK
During my time at the University of Manchester I have completed numerous modules across all areas within the fashion sector; from garment technology to product development, management and marketing. This page will showcase work over the past 4 years at the University, all of which focus on the key areas mentioned above. My specialist field was Marketing, however the work presented below across all sectors contain transferrable skills which have allowed me to develop high quality work.
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FINAL YEAR
GANNI REPORT FOR MARKET EXPANSION
Please click the image (right) to open PDF document of full report.
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This report explores the justification for why Ganni should extend its reach further by entering Switzerland in a physical capacity alongside its current online offering.
The report contains the full marketing audit, including macro and micro environmental factors, the firm infrastructure, culture in the local community and how this may impact success of the brand. Followed by the strategy most likely to suit this expansion and tactics on how to successfully implement a plan.
Grade Achieved: 1:1
FINAL YEAR
KICKERS CONSULTANCY REPORT
Please click the image (left) to open PDF document of full report.
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The aim of this consultancy report was to establish the key innovations within the fashion and wider technology industry, while identifying the drivers that should encourage the brand (Kickers) to adopt these innovations.
In this report, key innovations within marketing and merchandising, specifically surrounding AI use for hyper-personalisation, and experience driven website features to capture new audiences building brand awareness.
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Grade achieved: 1:1
YEAR 2
REISS AW22 PRODUCT DEVELOPMENT
Please click the image (left) to open PDF document of full report.
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This plan spans through the product development process from initial trend spotting and translation, to the range plan and rationale.
For my chosen brand Reiss, the trend identified for AW22/23 on WGSN which most resonated was "Super Charged Simplicity". Corresponding to the timeless nature inherent to Reiss, I created a range consisting of product across all classification levels and spanning the pricing architecture that at the time most resonated to the businesses.
Grade Achieved: 1:1
YEAR 2
EDWIN BRAND MANAGEMENT
PROPOSAL AND MARKETING PLAN
Please click the image (left) to open PDF document of full report.
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Looking into Japanese selvedge denim brand Edwin, this report identifies an opportunity for a new line within the brand. At the time of the report, Edwin focusses mainly on menswear, however there was a clear opportunity to expand its selvedge denim range into the womenswear category. The report runs through expansion objectives, strategy and marketing communication tactics the brand should use to execute its goals.
Grade Achieved: 1:1